Beer coasters are an interesting and often overlooked opportunity for marketing. In Australia, there are several ways businesses can utilise beer coaster printing to their advantage when it comes to increasing the visibility of their brand, as well as maximizing returns on investment (ROI).
This article will discuss some of the most effective ways to ger your Beer Coaster Printing done in Australia and how to get the best ROI.
Benefits of Using Beer Coaster Printing for Marketing
Beer coasters offer a unique and appealing opportunity when it comes to marketing. Printed coasters can be used to promote your brand, provide additional information about your products or services, or simply increase the visibility of your business in venues where people are gathering.
Additionally, custom printed drink coasters can help create a memorable impression of your brand in the minds of customers or prospects.
Where to Place Beer Coasters for Maximum ROI
When it comes to finding the right venues for marketing beer coasters, there are several factors to consider. The most important factor is likely going to be foot traffic – meaning, venues where people are likely to see and interact with your coasters.
It’s also important to consider the target market when determining the placement of beer coasters.
For instance, if you’re targeting a younger demographic such as university students or young professionals, it makes sense to place coasters in venues that this demographic frequents.
On the other hand, if you’re targeting an older demographic such as retirees or business travellers, you’ll likely want to focus on places like golf courses and popular tourist attractions. Tailor your Beer Coaster Printing to your niche for maximum effect.
Maximizing ROI with Beer Coaster Printing
Once you’ve determined where to place your beer coasters for maximum ROI, it’s time to focus on making sure your product stands out among the competition. Here are a few tips to help you get the most from your investment:
- Choose eye-catching designs that will draw attention and keep people interested in what you have to offer.
- Utilize unique textures, colors, shapes, materials and other creative elements to create a cohesive theme for your product. Full Colour Drink Coasters are more engaging, eye-catching and give potential clients great reasons to give you quality leads.
- Use QR codes or web links on the back of coasters to direct people to websites or content that will further engage them with your brand.
- Leverage data analytics to track how many people are interacting with the coaster, allowing you to measure success and adjust accordingly.
- Consider partnering with other businesses or influencers to gain additional reach for your product.
Where are the best places to market my Coasters ?
There are a number of places you can market your coasters effectively. Utilizing the right channels can help you reach your target audience and maximize ROI. Here’s where to start:
Pubs and Bars:
These locations can be great for both reach and visibility. This should be your number one Drink Coasters target.
Special events such as festivals, concerts or sporting events:
These are a prime opportunity to get your brand in front of thousands of potential customers.
Trade shows & conferences:
This is a great way to build credibility and connections with people in your industry.
This is a great way to get your coasters in front of diners who may be interested in taking them home with them.
Using social media, search engine optimization and other digital channels can help you target potential customers more precisely and reach a wider audience.
Sporting Clubs & Events:
Coasters are a great way to engage members and supporters of sports teams – particularly your local team.
Using Ber Coaster Printing as Gifts to clients :
Sending custom coasters as a thank-you gift to clients or customers can help foster loyalty and positive relationships.
Influencers & Brand Ambassadors:
Leveraging influencers or brand ambassadors with a large following can help spread the word about your coasters and boost sales.
What is the Quality weight and Stock for Beer Coaster Printing?
The quality of a beer coaster is determined by its weight and stock. The thicker the stock, the more durable the coaster will be.
Most coasters are printed Full Colour on thick, uncoated paper or cardstock (390gsm). Most suppliers have Drink Coaster stocks that are sustainably sourced that have exceptional quality for print. Using quality production machinery, the print quality should represent
Make sure your supplier doesn’t sell under 355gsm… they will not be of production quality. Use only the best type of print provider for your branding.
Best size for Beer Coaster Printing ?
The best size for beer coaster printing will depend on your needs. The standard size is usually 95mm Round or square, but you can also get custom sizes and shapes to fit your exact requirements.
Round coasters are typically the most popular option since they cover more surface area while taking up less space than a square coaster.
No matter what size you choose, it’s important to keep in mind that the coaster should be easy to hold and pick up without spilling any liquid.
In general, larger coasters are more effective for absorbing liquid and preventing messes.
Decisions, decisions! Lots to consider, but most importantly, start with a print house that offers a premium stock (395gsm +), and check their reviews – make sure they go the extra mile ! Your branded coaster represents your business – make sure it is produced to your standards.