One of the most important decisions for any business is deciding on the right type of logo. Whether you go for a modern logo design or something a little more classic, take your time when making your choice, because your logo will be representing your business to a whole lot of people. The following is a look at deciding between modern and classic designs for your logo, and some of the pros and cons of each.
Modern logos (pros)
Up to date — With a modern logo, you will be making a loud and clear statement that you are an up-to-date, cutting-edge, modern business. You will be portraying an image of a business that is more than capable of keeping up in modern times.
Find new customers — If you are in the process of rebranding your business, introducing a new, modern logo will do wonders for bringing in some new customers, as all of a sudden your business will finally make it onto the radar of those younger generations.
Modern logos (cons)
Confusing — Some modern-style logos can make it quite difficult for people to tell exactly what the business does, which can cost your business a considerable amount of potential customers.
Short life span — Being modern means always keeping up with the absolute latest, which is one of the biggest disadvantages of modern logos. In order to keep up with the times, you are going to need to continually update your logo, which can become a very expensive process if your logos aren’t lasting more than a few months. Changing your logos a lot can also cost you business through making it hard for your customers to find you.
Classic logos (pros)
They last — Some of the most successful businesses in the world have had the same logo for years, and one of the reasons this has worked is because the logos are simple and therefore can look good in any era. Having a classic logo is also a confident statement that you believe your business will be around for a while.
They are easy to understand — One of the best things about classic logo design is that it is easy to tell what the business does, which helps make your business or product more accessible to new customers.
Easy to replicate — Old-school, classic logo designs are often far easier to reproduce on a variety of media than fancier modern logos, which can save you a lot of time and hassles when it comes to your promotional materials, brochure printing or your business card printing.
Classic logos (cons)
Can look outdated — To young people, classic style logos can look outdated, and even if the company and the way it does business is extremely modern, a classic logo can associate you too much with their parents’ generation.
Grab less attention — Modern logo designs have the advantage of years of marketing studies, not to mention decades of trial-and-error experience, and as a result have found ways to be far more eye catching than classic logo designs. This can often mean classic logos stand out far less than some of their more modern competitors.