Anyone who spends a lot of time online may be unaware of the popularity of print media today. When you shop online, read the news online, and make use of online magazines, you don’t really have time to pay much attention to advertising that is anywhere else.
Despite the ease and speed with which one can find out all sorts of information online, print advertising is alive and well… thriving, in fact.
Though it’s hard for computer-savvy people to even fathom such a thing, many homes do not have a computer, nor do they plan on purchasing one any time in the foreseeable future. These people depend on the time-honoured method of viewing advertisements in newspapers and magazines, as well as on flyers, brochures, calendars and the like.
It seems that some folks, especially seniors, have an odd distrust of computers, and wouldn’t think of giving up their daily newspaper, or their monthly magazine subscription!
In fact, statistics show that in a month’s time, around 70 percent of adults will use an advertisement from the newspaper to help them make or plan to make a purchase.
Many businesses seem to be leaning toward spending more time and attention – which of course translates into money – on their online advertising. This is a mistake! You could be reaching far more people if you also advertised online. Don’t take an “all or nothing” attitude with your advertising budget! You know that your online ads are bringing in customers, but have you ever stopped to consider that segment of the population that you are not reaching, simply because they never go online?
Internet advertising does have its advantages. No one is going to argue about that. But, there’s something so tangible about an advert in a newspaper or magazine, or for that matter, an ad printed on any kind of paper. People like something they can hold, something they can keep, or fold and place in their pocket or purse to help them to remember a certain product or service that they would like to try.
There is a place in the world for both types of advertising. Your business could end up far ahead of the competition by paying equal attention to both options.
It is less expensive to advertise online than it is to use a flyer printing service or hire a professional printer to take care of your corporate brochure printing. But, in the long run, you will find that it is money well spent. Actually, it would work out to be plain good business sense for you to use print advertising in your business as well as online advertising.
If you have wondered how you could attract customers from your local area, then the printed word with attractive graphics is the way to go! Then, place your web address in all of your printed advertisements for a double dose of advertising goodness!
It doesn’t have to overshadow your print ad at all, but if you want the address to get noticed, have your chosen professional printer use a nice-sized font, and perhaps a vivid and unusual colour that blends in with the rest of the ad.
Get the word out that you have an online presence as well as a brick and mortar store, and you should see your business improve!