The majority of business is done online these days, so if you want to succeed, you need to find every way you can to promote your online presence. The best way to do this is by making best use of traditional marketing methods, because apart from being effective on their own, they can do a fabulous job at helping people to find your business online. The following is a look at using traditional offline methods to promote your business online.
One of the most old-school marketing techniques, posters can still play a very effective role in a modern marketing campaign, especially if you are trying to direct a little more traffic towards your website and promote your online presence. Posters work off random connections, but if you can get posters in the right places at the right times, you can often attract a huge amount of attention online. The quality of your poster makes a big difference too, so get someone artistic involved in the process. Additionally, colour poster printing is absolutely worth it.
Packed with a lot more information than a poster, leaflets are an effective way to attract attention to your business, both offline and on, and they can work especially well when used to target events or large gatherings. A leaflet gives you enough space to explain who you are and what you do, and hopefully get a potential customer interested enough to then go online and check out your website.
Paying for newspaper, radio or television advertisements is a good use of money in any marketing budget, especially now that you can use these methods to promote your online presence at the same time. By running offline advertisements and including your website details as well, you will be creating an opportunity to get twice as much out of your advertising budget.
More than ever, business cards are playing an important role in marketing, especially when it comes to directing traffic to your website. The beauty of business cards is that they allow you to take advantage of targeted as well as random encounters, by passing on a small, stylish card with all of your important details listed on it. A good business card can form a crucial connection between your offline and online business, so make sure you put plenty of thought into what your business cards looks like. The quality of paper you use or your business card printing services can also make a big difference, so make sure you aren’t skimping on these important budget items.
This traditional marketing technique is playing an effective role in directing traffic to business websites, especially when it comes to advertising at large festivals and sporting events. Banners have been used to greatest effect when pairing a simple slogan along with a listing of the website address.
Word of mouth
Easily one of the most effective forms of promotion is via word of mouth, as it has been ever since anyone has promoted anything, so if you can have word spreading about your awesome website then you are sure to be doing well. Having a website address that is easy to remember can help a lot in this regard, so keep this in mind when choosing your website name and URL.